About Cerca
Love the world you live in. We’ll help you explore it.
We believe your travel experiences should be simply AMAZING.
That’s what we want for ourselves, and that’s what we want for everyone else. But we hated spending dozens of hours trying to figure out what those amazing experiences were and who to trust to help us find the best stuff. #Anxiety
We figured there needed to be a shortcut. So we built it.
Our Journey to Cerca
At Cerca, our roots are as unique as the travel experiences we strive to create. Our story begins with a team of award-winning film, television, and podcast producers who, beyond their individual accolades, shared a common passion: crafting narratives that transport and transform. As producers on “The Amazing Race,” we mastered the art of adventure, storytelling, and, most importantly, connecting audiences to the vast world around them.
One of the privileges we had at The Amazing Race was the benefit of a local “fixer” everywhere we went. Someone who knew the city inside and out and who could help you find exactly the right shop or a truly unique restaurant or the most authentic cultural experience.
We thought, “What if we could give everyone a local fixer?”
The Cerca Philosophy
Travel, we believe, is one of the most transformative, important experiences we humans can have. It changes the way you see the world and see yourself, and it builds empathy.
And travel isn’t about just checking off destinations – it’s about the connections and the unique, often worldview-changing experiences you have along the way. Cerca is a platform that empowers every traveler to have deeply personal, extraordinary experiences all over the world.
Our Global Family
Cerca’s Concierges are more than just travel experts; they are ambassadors of their cultures, curators of their cities’ secrets, and your personal links to fantastic, unique travel experiences.
Why Choose Cerca?
Let’s get you out of the ratings rat race!
Choosing Cerca means embracing a vision of travel that’s not AI-generated or powered by algorithms. We’re powered by another A-word: authenticity. Join us on this journey. Let’s make every trip better.
Welcome to Cerca.
Love the world you live in, and we’ll help you explore it.
Sincerely,
Stacey Book, Dominique Ferrari & Avi Glijansky
Sincerely,
Meet the Team
The C Suite

Stacey Book
Chief Executive Officer

Avi Glijansky
Chief Production Officer

Lori Jordan
Chief Revenue Officer
The Cerca Team

Joshua Book
Head of Product

Neil Innes
VP Global Audio

Ryan Hammond
VP Business Development

Dominique Ferrari
Creative Advisor

Mohamed Diop
Full Stack Engineer

Julian Kwasneski
Master of Sound

Gleiser Oliveira
Technical Advisor
Cerca Original Guide Team

Neil Innes &
Andrés Bartos
Barcelona Guide, Passport, MisInfoNation

Jennifer Carr
London Guide

Amela Becirevic &
Marifé Quesada
Costa Rica Guide

Svavar Jónatansson
Iceland Guide

Stephanie Namahoe
Launiu & Mari Sao
Hawaii Guide

J.J. Duncan
Los Angeles Guide

Dhira Rauch
& Alyssa Ciccarello
NYC Guide

Hannah Meltzer &
Sireen Ricard Millet
Paris Guide

Lauren Passall
Disneyworld Guide

Catarina Araújo
A Portuguese Affair

Virginia Vigliar
Rome Guide

Dr. Bob Parr
Adventure Smart