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Sweden

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Overview

Sweden is effortlessly cool without even trying—equal parts minimalist design, cozy fika breaks, and wild landscapes that make you feel like you’ve stepped into a Norse saga. Because it’s a place that knows how to balance calm and adventure, tradition and trend. One moment you’re wandering Stockholm’s perfectly curated shops, the next you’re on a kayak in a remote archipelago, feeling like the only person on earth. Sweden doesn’t need to shout to impress—it’s already got you hooked with a knowing smile and a cinnamon bun.

Must-see attractions