London

London is grey and glorious, full of dark corners and royal parades and, perhaps surprisingly, some of the best food in the world.

The world's capital.

Overview

The World’s Capital City contains a multitude of cultures, cuisine and colors. It's a monster of a metropolis to tackle with not a straight line in sight. So in this Cerca guide to London, Jennifer Carr leads us through the fashion world, the music scene, the great outdoors, and much more in one of the most continually surprising and forever changing cities on earth.

London Guide

The Cerca Guide to London.

Featured Shows

London Concierges

Jennifer

Fun Facts About London

The oldest pub still operating in London is probably The Old Bell Tavern, which is mentioned in records dating back to the 1600s.

London has an average of 106 days of rain each year, less than New York, Paris, Dublin, Chicago, and almost exactly the same as Berlin.

Featured Stories

Hamburg

Incredible Hamburg: 7 Must-Have Experiences In Germany’s Venice of the North

April 18, 2025

Let’s be real—Hamburg probably wasn’t topping your Euro bucket list. It’s not flaunting Eiffel Towers or ancient Colosseums. It doesn’t scream “romantic getaway” like Paris or “party capital” like Berlin. But that’s exactly why Germany’s second city is about to become your first obsession. Because Hamburg? Hamburg is a vibe. A full-on, salt-in-your-hair, espresso-in-hand, techno-in-the-basement […]

Massive omelette for Easter Monday

The 7 Best Places to Experience Unique Easter Traditions

April 17, 2025

Explore 7 culturally rich Easter traditions across the globe. Discover authentic experiences, Michelin-starred restaurants, and sustainable travel tips with our Holiday Experts.

Cerca's guide to the flavors of Tokyo.

Tokyo: Taste the Flavors of Japan – Our Top 6

April 14, 2025

Explore Tokyo’s diverse food scene with expert travel tips. From Michelin-starred restaurants to hidden street food gems, discover sustainable and authentic Japanese flavors. For those of us at Cerca who have traveled the world in search of exceptional food, Japan remains one of the ultimate destinations. From high-end sushi counters where every grain of rice […]

Caneles from France

Pastry: A Glorious Tour of France by Sweets

April 14, 2025

Here are our best recommendations for the most indulgent spots, hidden bakeries, and hands-on experiences to make your journey through France sublimely delicious.

North of North, Netflix

North of North: 7 Places in the World Where You Can Experience Native Arctic Culture

April 9, 2025

Go beyond the Netflix series "North of North" and experience the world of native Arctic cultures. From Inuit throat singing to Sami reindeer herding, explore 7 authentic experiences with tips from seasoned culture experts.

The beauty of Thailand as portrayed in The White Lotus.

The White Lotus: How to Experience the Luxury and the Drama in Thailand

April 6, 2025

Discover authentic 'White Lotus' inspired experiences in Thailand. Explore hidden gems from The White Lotus in Koh Samui, Phuket, and Bangkok with our Thailand experts’ foodie travel tips.