New York City

Welcome to the Big Apple, a melting pot of cultures and cuisines, dressed up with the bright lights of Broadway.

The city that never sleeps.

Overview

A guide to New York is like an instruction manual for falling in love. It’s impossible. It’s personal. All the cliches are true. And none of it is a given. In this Cerca Guide to The Big Apple Dhira Rauch and Alyssa Ciccarello do the impossible and give you a dirty, gorgeous, generous, relentless, inspiring, exhausting, delicious, eclectic mix tape of everything all at once. Because that’s New York.

New York City Guide

The Cerca Guide to New York City.

Featured Shows

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New York City Concierges

Alyssa

Dhira

Fun Facts About New York City

The Park Theatre, located at 21 Park Row in Lower Manhattan, is widely regarded as the first theater to be built specifically for theatrical performances in NYC. It opened on January 29, 1798.

Some of the iconic foods invented in New York: the pastrami sandwich, cheesecake, chicken & waffles and the hot dog.

Featured Stories

Skateboarding

The World’s 10 Greatest Skateboarding Cities

April 23, 2025

Skateboarding is more than a sport. It’s a lifestyle, a community, and a way to read the architecture of a city differently than anyone else. From ledges and plazas to rail-heavy stair sets and raw DIY zones, the world’s best skateboarding cities don’t just allow skating—they breathe it. Whether you’re filming your next part, chasing […]

Cape Town

The 10 Greatest Food Experiences in Cape Town — From Street Eats to Michelin Dreams

April 22, 2025

Let’s get one thing straight—Cape Town doesn’t mess around when it comes to food. This city is a full-blown flavor fiesta, where you can slurp spicy Cape Malay curry by the ocean at lunch and be sipping fine Chenin Blanc in a tucked-away vineyard by dinner. It’s global, it’s local, it’s experimental, it’s nostalgic—and most […]

Hamburg

Incredible Hamburg: 7 Must-Have Experiences In Germany’s Venice of the North

April 18, 2025

Let’s be real—Hamburg probably wasn’t topping your Euro bucket list. It’s not flaunting Eiffel Towers or ancient Colosseums. It doesn’t scream “romantic getaway” like Paris or “party capital” like Berlin. But that’s exactly why Germany’s second city is about to become your first obsession. Because Hamburg? Hamburg is a vibe. A full-on, salt-in-your-hair, espresso-in-hand, techno-in-the-basement […]

Massive omelette for Easter Monday

The 7 Best Places to Experience Unique Easter Traditions

April 17, 2025

Explore 7 culturally rich Easter traditions across the globe. Discover authentic experiences, Michelin-starred restaurants, and sustainable travel tips with our Holiday Experts.

Cerca's guide to the flavors of Tokyo.

Tokyo: Taste the Flavors of Japan – Our Top 6

April 14, 2025

Explore Tokyo’s diverse food scene with expert travel tips. From Michelin-starred restaurants to hidden street food gems, discover sustainable and authentic Japanese flavors. For those of us at Cerca who have traveled the world in search of exceptional food, Japan remains one of the ultimate destinations. From high-end sushi counters where every grain of rice […]

Caneles from France

Pastry: A Glorious Tour of France by Sweets

April 14, 2025

Here are our best recommendations for the most indulgent spots, hidden bakeries, and hands-on experiences to make your journey through France sublimely delicious.